S/G Tweets SXSW

• Keynote: #evwilliams announces @anywhere at #SXSW #rfsxsw
• Good web writing has to have a balance of informational copy and calls to action - @eatmedia #writingcontentforaliving #sxsw
• Writing Web Content for a Living, Ballroom C right now. Yes, it can be done. #sxsw #rfsxsw
• Learning about community translation from @binder @leonardchien & @junecohen at "Offering Your Content in 100 Languages"
• Sleeping Giants: Digital awakens TV and Media, with @dvenuto 5pm in Hilton H #sxsw #rfsxsw
• Follow us on Twitter

Razorfish Blogs

• Amnesia Blog
  Tech, creative, digital, news and marketing from down under.
• Feed
  Wayward thoughts on the evolution of digital brand experiences.
• Going Social Now
  Shiv Singh reports on social media.
• Headlight Blog
  Digital automotive trends and insight.
• Razorfish + Emerging Experiences
  Innovation can’t be forced, it has to be fostered.
• Razorfish Technology
  Tech trends, challenges, topics & projects.
• Something to Think About
  Reflections and Observations From Razorfish Chairman, Clark Kokich.
• Superhype Blog
  Marketing observations ranging from rock music to religion.

Events

• Content Strategy, Manhattan Style

  April 13, London, UK
  Rachel Lovinger leads a discussion on metadata at an evening event hosted by Content Strategy UK and London IA.

• Content Strategy Forum 2010

  April 15-16, Paris, France

  Rachel Lovinger co-leads a workshop on Content Analysis and gives a talk on Semantic Web.  Complete Program & Registration.

• SXSW Interactive

  March 12 - 16, Austin, TX

  - Kyle Outlaw leads a panel on The UX of Mobile, on Friday, March 12 at 2:00PM.

  - Rachel Lovinger co-presents a talk called Understanding Content: The Stuff We Design For, as part of the Content Strategy Workshop, on Friday March 12 at 3:30PM.

Recommended Sites

• A List Apart
  
• Brain Traffic
  
• Meaningful Data
  
• Fimoculous
  
• Organizing Stuff
  
• Personal InfoCloud
  
• Notes on Content
  
• Publishing 2.0
  
• Not Otherwise Categorized
  
• Writing for Digital
  
• Boxes & Arrows
  
• Digital Dialogs
  
• Everything is Miscellaneous
  
• ReadWriteWeb
  
• Word Porn
  
• Words are Delicious
  

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.

This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

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