Microposts

• Follow us on Twitter

Razorfish Blogs

• Amnesia Blog
  Tech, creative, digital, news and marketing from down under.
• Feed
  Wayward thoughts on the evolution of digital brand experiences.
• Going Social Now
  Shiv Singh reports on social media.
• Headlight Blog
  Digital automotive trends and insight.
• Razorfish + Emerging Experiences
  Innovation can’t be forced, it has to be fostered.
• Razorfish Technology
  Tech trends, challenges, topics & projects.
• Something to Think About
  Reflections and Observations From Razorfish Chairman, Clark Kokich.
• Superhype Blog
  Marketing observations ranging from rock music to religion.

Events

• DM Radio

  Thursday, August 26
  http://www.info-mgmt.com/dmradio/
  Rachel Lovinger will be one of the guests on an episode called Smart Documents in a Semantic Universe.

Recommended Sites

• A List Apart
  
• Brain Traffic
  
• Meaningful Data
  
• Fimoculous
  
• Organizing Stuff
  
• Personal InfoCloud
  
• Notes on Content
  
• Publishing 2.0
  
• Not Otherwise Categorized
  
• Writing for Digital
  
• Boxes & Arrows
  
• Digital Dialogs
  
• Everything is Miscellaneous
  
• ReadWriteWeb
  
• Word Porn
  
• Words are Delicious
  

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.

This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

Tags