Adam Gottlieb

Adam Gottlieb is a Content Strategist at Razorfish, with over 10 years of content experience in multiple industries and vertical markets. His hobbies include music, visiting London with his wife, and trying to prevent his cats from waking him up before 5 am.

Bob Maynard

Bob joined Razorfish as a Content Strategist in May 2007. Before that he lived in Florida, where he wrote marketing and technical copy, battled giant mosquitoes and organized his LP collection by color. At Razorfish he’s helped Ben & Jerry’s, XM Radio, MSN Money and Columbia Sportswear imagine new ways to share their stories online. He blogs at Tomorrowland.org and sends his iPhone pics to Flickr.

Bob is the creator and curator of Scatter/Gather. He lives with his wife and two kids in Brooklyn.

Dawn Bovasso

Dawn Bovasso began her career as rare books librarian at the Boston Public Library, trying to merge old books and new technology. Being involved with the BPL’s digitization projects lead to an obsession with metadata and content management systems, which lead to metadata librarianship at People Magazine online. This interest in web development, combined with the reference librarian responsibility of showing thousands of Bostonians and college students how to surf the Web, naturally lead to a career in Content Strategy and UX.

Lynn Leitte

Lynn began working with content in the traditional library and archives world of cataloging, user access terms, content assessment, and classification. She also did content creation, HTML and XML markup, and applied W3C standards to content for library website. Later, she worked at US Bank where she learned that businesses aren’t good at controlling, finding, and using their content and the truth that UAT has nothing to do with Usability. At Razorfish she develops content strategies, metadata schemas, and content classification to support web design.