Meet the Contributors

Below you'll find a list of our past Scatter/Gather contributors and their related posts.

Adam Gottlieb

adam_gottliebAdam Gottlieb is a Content Strategist at Razorfish, with over 10 years of content experience in multiple industries and vertical markets. His hobbies include music, visiting London with his wife, and trying to prevent his cats from waking him up before 5 am.

Posts by this contributor:

Bob Maynard

bobmaynard1Bob joined Razorfish as a Content Strategist in May 2007. Before that he lived in Florida, where he wrote marketing and technical copy, battled giant mosquitoes and organized his LP collection by color. At Razorfish he’s helped Ben & Jerry’s, XM Radio, MSN Money and Columbia Sportswear imagine new ways to share their stories online. He blogs at Tomorrowland.org and sends his iPhone pics to Flickr.

Bob is the creator and curator of Scatter/Gather. He lives with his wife and two kids in Brooklyn.

Dawn Bovasso

dawn_bovassoDawn Bovasso began her career as rare books librarian at the Boston Public Library, trying to merge old books and new technology. Being involved with the BPL’s digitization projects lead to an obsession with metadata and content management systems, which lead to metadata librarianship at People Magazine online. This interest in web development, combined with the reference librarian responsibility of showing thousands of Bostonians and college students how to surf the Web, naturally lead to a career in Content Strategy and UX.

Jared Kelleher

jared_keleherJared is a content and communication strategist, marketer and copywriter.

He has 15+ years of experience producing digital products and media in agency, corporate and start-up environments. He can (in a single bound), ID what sucks and precisely why, and if he can’t find the fix, turns to Razorfish XL, James Spahr.  When he’s not online, he keeps bees, fishes, reads and writes, and maintains a small number of old, deep and rich friendships.

Jared lives on Cape Cod, with his wife Jennifer, baby girl Mayson, and dog, Earl.

Kyle Outlaw

outlaw_kyle_2008Kyle Outlaw is a Senior Information Architect at Razorfish in New York. His expertise lies in the design of rich internet applications for the world wide web and the emerging mobile internet. As of late, he has focused on developing iPhone applications and both created and leads the Razorfish Mobile Affinity Group which focuses on developing cross-device experiences. Kyle is a graduate of NYU’s Interactive Telecommunications Program.

Lynn Leitte

lynnleitte1Lynn began working with content in the traditional library and archives world of cataloging, user access terms, content assessment, and classification. She also did content creation, HTML and XML markup, and applied W3C standards to content for library website. Later, she worked at US Bank where she learned that businesses aren’t good at controlling, finding, and using their content and the truth that UAT has nothing to do with Usability. At Razorfish she develops content strategies, metadata schemas, and content classification to support web design.

Posts by this contributor:

Melissa Sepe

melissa3Melissa Sepe is a User Experience Associate at Razorfish. A Connecticut native, she most recently hails from Cambridge, MA, where she received an Ed.M in Technology, Innovation, and Education from Harvard University. Melissa currently lives in upper Manhattan with a roommate and a neurotic kitten.

Microposts

Razorfish Blogs

Events

  • Content Strategy Seminar 2012

    Feb 8, Helsinki, Finland

    Rachel Lovinger will be the keynote speaker at Finland’s first Content Strategy conference. Get more info at hiljainensignaali.fi (in Finish).

  • Intelligent Content 2012

    Feb 22-24, Palm Springs, CA
    This year’s theme is “Strategies for Reaching Customers Anywhere, Anytime on Any Device.” Get more info and register at: intelligentcontentconference.com.

  • Content Strategy Applied

    March 1 & 2, 2102, London, UK
    Rachel Lovinger will be speaking in the Technical Content stream. Get more information at: contentstrategyapplied.eu.

  • Confab 2012

    May 14-16, 2012, Minneapolis, MN
    Back for a second year! Go to confab2012.com for more information.

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

Privacy Policy | Entries (RSS) |     © Razorfish™ LLC All rights reserved. Company Logo.