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Razorfish Blogs
- Amnesia Blog
Tech, creative, digital, news and marketing from down under. - Headlight Blog
Digital automotive trends and insights. - Razorfish + Emerging Experiences
Innovation can’t be forced, it has to be fostered. - Razorfish Buzzcut
The official Razorfish Social Media Blog. - Razorfish Search Shots
Search expertise and insight for the search marketing community. - Razorfish Technology
Tech trends, challenges, topics and projects.
Events
Confab Minneapolis
June 3-5, 2013, Minneapolis, MN
The third year is going to be bigger than ever. Get details and we’ll see you there soon!Content Strategy Forum 2013
Sept. 11-13, 2013, Helsinki, Finland
The programme has been announced. Get the latest details and register today: http://csforum2013.com/Content Strategy Applied
Nov. 14 & 15, 2103, London, UK
This year’s theme is “the end-to-end customer experience.” Call For Papers is now open! Get more information at: contentstrategyapplied.eu.Confab Higher Ed
Nov 11-12, 2013, Atlanta, GA
Content Strategy goes to college! Get more details and register today.
What is this site, exactly?
Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.
This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.
What is content strategy?
Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.
Why "scatter/gather"?
It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.
