Adam Gottlieb

Adam Gottlieb is a Content Strategist at Razorfish, with over 10 years of content experience in multiple industries and vertical markets. His hobbies include music, visiting London with his wife, and trying to prevent his cats from waking him up before 5 am.

Bob Maynard

Bob joined Razorfish as a Content Strategist in May 2007. Before that he lived in Florida, where he wrote marketing and technical copy, battled giant mosquitoes and organized his LP collection by color. At Razorfish he’s helped Ben & Jerry’s, XM Radio, MSN Money and Columbia Sportswear imagine new ways to share their stories online. He blogs at Tomorrowland.org and sends his iPhone pics to Flickr.

Bob is the creator and curator of Scatter/Gather. He lives with his wife and two kids in Brooklyn.

Dawn Bovasso

Dawn Bovasso began her career as rare books librarian at the Boston Public Library, trying to merge old books and new technology. Being involved with the BPL’s digitization projects lead to an obsession with metadata and content management systems, which lead to metadata librarianship at People Magazine online. This interest in web development, combined with the reference librarian responsibility of showing thousands of Bostonians and college students how to surf the Web, naturally lead to a career in Content Strategy and UX.

Doug Bolin

Doug Bolin is currently a User Experience/Content Strategy Lead at Razorfish. He has been successfully designing, developing and managing websites and new media, producing webcasts, shooting and editing videos, producing broadcast television, making photographs and writing and publishing print for over 25 years.

Jared Kelleher

Jared is a content and communication strategist, marketer and copywriter.

He has 15+ years of experience producing digital products and media in agency, corporate and start-up environments. He can (in a single bound), ID what sucks and precisely why, and if he can’t find the fix, turns to Razorfish XL, James Spahr.  When he’s not online, he keeps bees, fishes, reads and writes, and maintains a small number of old, deep and rich friendships.

Jared lives on Cape Cod, with his wife Jennifer, baby girl Mayson, and dog, Earl.

Kyle Outlaw

Kyle Outlaw is a Senior Information Architect at Razorfish in New York. His expertise lies in the design of rich internet applications for the world wide web and the emerging mobile internet. As of late, he has focused on developing iPhone applications and both created and leads the Razorfish Mobile Affinity Group which focuses on developing cross-device experiences. Kyle is a graduate of NYU’s Interactive Telecommunications Program.

Lynn Leitte

Lynn began working with content in the traditional library and archives world of cataloging, user access terms, content assessment, and classification. She also did content creation, HTML and XML markup, and applied W3C standards to content for library website. Later, she worked at US Bank where she learned that businesses aren’t good at controlling, finding, and using their content and the truth that UAT has nothing to do with Usability. At Razorfish she develops content strategies, metadata schemas, and content classification to support web design.

Mary S. Butler

Mary S. Butler is a Senior Content Strategist in the New York office. She is editor of Razorfish’s Headlight Blog and the automotive subject matter expert in the User Experience group.

Mary has played a key role in three full-scale consumer product site launches; the most recent was ForbesAutos.com for which she oversaw the editorial and design groups and overall luxury vehicle portal development.

Prior to moving to New York to launch ForbesAutos.com, Mary was Managing Editor of Cars.com in Chicago. For more information, go to the Professional History section on her personal site.

Matt Geraghty

Matt joined Razorfish as a Content Strategist in July 2006. Before that he lived in Chicago for 9 years, where he worked in content strategy and communications for two Fortune 500 companies. Matt has worked at nearly every magazine at CondeNast, helped Merrill Lynch refine their content and now oversees content strategy for Ford.com. He’s passionate about helping clients create a compelling experience through their content. He currently manages Scatter/Gather.

In addition to his love for content strategy, Matt also plays bass around the world.

Michael Barnwell

Michael has been creating content-rich online experiences for the last ten years. He has brought his skills in writing, editing, branding, content management and migration to a diverse group of clients, including major publishing, financial, pharmaceutical and retail enterprises.

Most recently, Michael created content strategies for two media and entertainment companies, Conde Nast’s Portfolio.com and Cox Communication’s TravelChannel.com. In both projects, he ensured, above all, that the offline brand was expressed in a unique, self-standing way to the online property.

Michael is a playwright and an adjunct professor at New York University’s ITP department, where he teaches a course entitled “Art and the Brain.” Prior to his online consultancy work, Michael worked for six years at the New Yorker magazine in the copy department.

Rachel Lovinger

Rachel Lovinger has almost 10 years experience in online publishing, website development and content management. As a Content Strategy Lead at Razorfish, Rachel strives to connect users with the quality content they want and need. She’s especially interested in relevance, findability, signification, and inherently funny words.

She founded and leads the Semantic Web Affinity Group at Razorfish, dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. Rachel was doing content strategy long before she realized it was an actual field.

Follow Rachel on Twitter and her other blog, Meaningful Data.

Robert Stribley

Robert Stribley joined Razorfish as an Information Architect in June 2006. He has acted as both an IA and content strategist for Razorfish, Wachovia, iXL, and Computer Associates working with clients in the financial services, hospitality, media, IT, and automotive industries. At Wachovia, he worked with a small team, which was awarded one of The Nielsen Norman Group’s awards for Ten Best Intranets of the Year (2003). He holds degrees in broadcast journalism and English education and is a freelance critic of music and the arts. He’s also stribs on Twitter.