Doug Bolin

Doug Bolin is currently a User Experience/Content Strategy Lead at Razorfish. He has been successfully designing, developing and managing websites and new media, producing webcasts, shooting and editing videos, producing broadcast television, making photographs and writing and publishing print for over 25 years.

Elizabeth S. Bennett

Elizabeth Bennett is a Senior Content Strategist in Razorfish’s New York office. She has a background in user experience strategy, investigative journalism and customer research. She applies her curiosity to projects in the digital publishing, retail and corporate space, focusing on how to create seamless and satisfying content experiences. These days, Elizabeth writes about food and culture for a variety of print and Web publications.

Erin Abler

Erin Abler is an Information Architect with Razorfish Health in Philadelphia. With nearly 10 years of experience as a writer and editor, she takes a special interest in enhancing the user experience with meaningful content. Erin holds a master’s degree in library and information studies, which fuels her interest in geeky things like metadata, controlled vocabularies, and semantic interoperability. As a member of the internationally-recognized InterPARES research team at the University of British Columbia, Erin has also investigated best practices for the long-term preservation of electronic records in digital repositories.  Among her many content strategy loves, she especially relishes the challenge of balancing information access and preservation.

Guest Authors

From time to time we have posts written by Razorfish employees that aren’t in Content Strategy, or contractors working closely with us. These are the posts written by our guest contributors.

Haven Thompson

Haven Thompson is a User Experience Associate at Razorfish. She graduated from Harvard and started her career in journalism, working in the features department of W magazine before joining Razorfish’s content strategy team. She is the co-author of Let’s Go Amsterdam 2006. She lives in New York but grew up in Charlottesville, Virginia.

Jake Keyes

Jake Keyes is a Content Strategist at Razorfish’s New York office. Before coming to Razorfish he worked at several magazines, including The New Yorker, Narrative, and the Yale Alumni Magazine. He is interested in digital storytelling, portable content, and curating the consumable web. You can follow Jake on Twitter. He lives in Brooklyn.

Kyle Outlaw

Kyle Outlaw is a Associate Experience Director at Razorfish in New York. His expertise lies in the design of rich internet applications for the world wide web and the emerging mobile internet. Kyle is a graduate of NYU’s Interactive Telecommunications Program.

Lisa Park

San Francisco native Lisa Park—who’s lived in New York on two different occasions—joins the West Coast content strategy team after lead editorial stints at a string of Internet start-ups including BabyCenter, 7×7, Martha Stewart, Community Connect, Hungry Minds and More. As a content strategist during the dot-com heyday at digital consultancy Scient, she worked across a variety of industries for clients including BP, Intertrials, Boats and eLuxury. A bit of an adrenaline junkie—and mildly obsessed with food, Lisa temporarily traded in her white-collar job for a blue one—cooking on the line for 15 months. She still blogs and freelance writes about all things edible, but is happy to swim with the ‘fish full-time and pursue food for fun.  Follow Lisa on Twitter.

Mary S. Butler

Mary S. Butler is a Senior Content Strategist in the New York office. She is editor of Razorfish’s Headlight Blog and the automotive subject matter expert in the User Experience group.

Mary has played a key role in three full-scale consumer product site launches; the most recent was ForbesAutos.com for which she oversaw the editorial and design groups and overall luxury vehicle portal development.

Prior to moving to New York to launch ForbesAutos.com, Mary was Managing Editor of Cars.com in Chicago. For more information, go to the Professional History section on her personal site.

Michael Barnwell

Michael has been creating content-rich online experiences for the last ten years. He has brought his skills in writing, editing, branding, content management and migration to a diverse group of clients, including major publishing, financial, pharmaceutical and retail enterprises.

Most recently, Michael created content strategies for two media and entertainment companies, Conde Nast’s Portfolio.com and Cox Communication’s TravelChannel.com. In both projects, he ensured, above all, that the offline brand was expressed in a unique, self-standing way to the online property.

Michael is a playwright and an adjunct professor at New York University’s ITP department, where he teaches a course entitled “Art and the Brain.” Prior to his online consultancy work, Michael worked for six years at the New Yorker magazine in the copy department.

Rachel Lovinger

Rachel Lovinger has over 10 years experience in online publishing, website development and content management. As an Associate Content Strategy Director at Razorfish, Rachel strives to connect users with the quality content they want and need. She’s especially interested in relevance, findability, signification, and inherently funny words.

She founded the Semantic Web Affinity Group at Razorfish, dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. Rachel was doing content strategy long before she realized it was an actual field. Follow Rachel on Twitter.

Robert Stribley

Robert Stribley joined Razorfish as an Information Architect in June 2006. He has acted as both an IA and content strategist for Razorfish, Wachovia, iXL, and Computer Associates working with clients in the financial services, hospitality, media, IT, and automotive industries. At Wachovia, he worked with a small team, which was awarded one of The Nielsen Norman Group’s awards for Ten Best Intranets of the Year (2003). He holds degrees in broadcast journalism and English education and is a freelance critic of music and the arts. He’s also stribs on Twitter.

Tosca Fasso

Tosca returned to Razorfish in April 2011 to lead the Content Strategy discipline in the West Region. A Content Strategist and ACD in Razorfish’s San Francisco and Los Angeles offices from 2005 – 2008, Tosca consulted at Organic, Landor, and Charles Schwab before getting back in the ‘fish tank. She’s particularly passionate about using real English (no frankenspeak, please),  storytelling, and the magic of metadata. Tosca also managed an international style blog and has the shoes to prove it. Follow Tosca on Twitter (@toscafasso).