Meet the Contributors

Doug Bolin

doug_bolinDoug Bolin is currently a User Experience/Content Strategy Lead at Razorfish. He has been successfully designing, developing and managing websites and new media, producing webcasts, shooting and editing videos, producing broadcast television, making photographs and writing and publishing print for over 25 years.

Posts by this contributor:

Elizabeth S. Bennett

Elizabeth Bennett is a Senior Content Strategist in Razorfish’s New York office. She has a background in user experience strategy, investigative journalism and customer research. She applies her curiosity to projects in the digital publishing, retail and corporate space, focusing on how to create seamless and satisfying content experiences. These days, Elizabeth writes about food and culture for a variety of print and Web publications.

Posts by this contributor:

Jared Kelleher

jared_keleherJared is a content and communication strategist, marketer and copywriter.

He has 15+ years of experience producing digital products and media in agency, corporate and start-up environments. He can (in a single bound), ID what sucks and precisely why, and if he can’t find the fix, turns to Razorfish XL, James Spahr.  When he’s not online, he keeps bees, fishes, reads and writes, and maintains a small number of old, deep and rich friendships.

Jared lives on Cape Cod, with his wife Jennifer, baby girl Mayson, and dog, Earl.

Kyle Outlaw

outlaw_kyle_2008Kyle Outlaw is a Senior Information Architect at Razorfish in New York. His expertise lies in the design of rich internet applications for the world wide web and the emerging mobile internet. As of late, he has focused on developing iPhone applications and both created and leads the Razorfish Mobile Affinity Group which focuses on developing cross-device experiences. Kyle is a graduate of NYU’s Interactive Telecommunications Program.

Mary S. Butler

msbMary S. Butler is a Senior Content Strategist in the New York office. She is editor of Razorfish’s Headlight Blog and the automotive subject matter expert in the User Experience group.

Mary has played a key role in three full-scale consumer product site launches; the most recent was ForbesAutos.com for which she oversaw the editorial and design groups and overall luxury vehicle portal development.

Prior to moving to New York to launch ForbesAutos.com, Mary was Managing Editor of Cars.com in Chicago. For more information, go to the Professional History section on her personal site.

Matt

mattMatt joined Razorfish as a Content Strategist in July 2006. Before that he lived in Chicago for 9 years, where he worked in content strategy and communications for two Fortune 500 companies. Matt has worked at nearly every magazine at CondeNast, helped Merrill Lynch refine their content and now oversees content strategy for Ford.com. He’s passionate about helping clients create a compelling experience through their content. He currently manages Scatter/Gather.

.

Melissa Sepe

melissa3Melissa Sepe is a User Experience Associate at Razorfish. A Connecticut native, she most recently hails from Cambridge, MA, where she received an Ed.M in Technology, Innovation, and Education from Harvard University. Melissa currently lives in upper Manhattan with a roommate and a neurotic kitten.

Michael Barnwell

barnwellMichael has been creating content-rich online experiences for the last ten years. He has brought his skills in writing, editing, branding, content management and migration to a diverse group of clients, including major publishing, financial, pharmaceutical and retail enterprises.

Most recently, Michael created content strategies for two media and entertainment companies, Conde Nast’s Portfolio.com and Cox Communication’s TravelChannel.com. In both projects, he ensured, above all, that the offline brand was expressed in a unique, self-standing way to the online property.

Michael is a playwright and an adjunct professor at New York University’s ITP department, where he teaches a course entitled “Art and the Brain.” Prior to his online consultancy work, Michael worked for six years at the New Yorker magazine in the copy department.

Rachel Lovinger

rachellovingerRachel Lovinger has almost 10 years experience in online publishing, website development and content management. As a Content Strategy Lead at Razorfish, Rachel strives to connect users with the quality content they want and need. She’s especially interested in relevance, findability, signification, and inherently funny words.

She founded and leads the Semantic Web Affinity Group at Razorfish, dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. Rachel was doing content strategy long before she realized it was an actual field.

Follow Rachel on Twitter and her other blog, Meaningful Data.

Robert Stribley

stribs11Robert Stribley joined Razorfish as an Information Architect in June 2006. He has acted as both an IA and content strategist for Razorfish, Wachovia, iXL, and Computer Associates working with clients in the financial services, hospitality, media, IT, and automotive industries. At Wachovia, he worked with a small team, which was awarded one of The Nielsen Norman Group’s awards for Ten Best Intranets of the Year (2003). He holds degrees in broadcast journalism and English education and is a freelance critic of music and the arts. He’s also stribs on Twitter.

See a list of past contributors and their posts.

Microposts

Razorfish Blogs

Events

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

Privacy Policy | Entries (RSS) |     © Razorfish™ LLC All rights reserved. Company Logo.