Content Strategy Phases

Questions we ask:

What are the business goals?
What story needs to be told?
Is the needed content (text, images, multimedia) available?
What content features and uses can offer innovative solutions?

Discovery and Planning Phase Deliverables:

CS Owned:

Content Assessment
Tone of Voice
Content Brief

Participant:

User & Market Research
Brand Print
Features & Functionality
Personas
SEO strategy
User Experience Brief

Discovery and Planning >>
Design>>
Deploy, Build and Support>>

S/G Tweets SXSW

Keynote: #evwilliams announces @anywhere at #SXSW #rfsxsw
Good web writing has to have a balance of informational copy and calls to action - @eatmedia #writingcontentforaliving #sxsw
Writing Web Content for a Living, Ballroom C right now. Yes, it can be done. #sxsw #rfsxsw
Learning about community translation from @binder @leonardchien & @junecohen at "Offering Your Content in 100 Languages"
Sleeping Giants: Digital awakens TV and Media, with @dvenuto 5pm in Hilton H #sxsw #rfsxsw
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Events

Content Strategy, Manhattan Style

April 13, London, UK
Rachel Lovinger leads a discussion on metadata at an evening event hosted by Content Strategy UK and London IA.
Content Strategy Forum 2010

April 15-16, Paris, France

Rachel Lovinger co-leads a workshop on Content Analysis and gives a talk on Semantic Web. Complete Program & Registration.
SXSW Interactive

March 12 - 16, Austin, TX

- Kyle Outlaw leads a panel on The UX of Mobile, on Friday, March 12 at 2:00PM.

- Rachel Lovinger co-presents a talk called Understanding Content: The Stuff We Design For, as part of the Content Strategy Workshop, on Friday March 12 at 3:30PM.

Recommended Sites

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.

This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.