Comments on: About Content Strategy: Practice Areas http://scattergather.razorfish.com ideas + opinions from content strategists at Razorfish Mon, 23 Jan 2012 14:42:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: michael http://scattergather.razorfish.com/about/comment-page-1/#comment-1464 michael Thu, 10 Feb 2011 19:36:12 +0000 http://scattergather.razorfish.com/?page_id=2#comment-1464 Michael, The short answer is that persona development begins in the Discovery phase. It usually flows directly from end user research, including 1-1 interviews and/or in-place observations. Alternatively, Personas could be a self-standing deliverable, without a full-cycle project, and could stem solely from analysis of the site and its presumed audiences, rather than direct, in-person research. Michael,
The short answer is that persona development begins in the Discovery phase. It usually flows directly from end user research, including 1-1 interviews and/or in-place observations. Alternatively, Personas could be a self-standing deliverable, without a full-cycle project, and could stem solely from analysis of the site and its presumed audiences, rather than direct, in-person research.

]]> By: michael http://scattergather.razorfish.com/about/comment-page-1/#comment-1463 michael Wed, 09 Feb 2011 21:59:16 +0000 http://scattergather.razorfish.com/?page_id=2#comment-1463 where and when does persona development come in? where and when does persona development come in?

]]> By: ex fish http://scattergather.razorfish.com/about/comment-page-1/#comment-581 ex fish Sun, 28 Feb 2010 07:28:23 +0000 http://scattergather.razorfish.com/?page_id=2#comment-581 So what are the typical project tasks that a content strategist does? trying to understand the difference from a copywriter and a ux person. So what are the typical project tasks that a content strategist does? trying to understand the difference from a copywriter and a ux person.

]]> By: michael http://scattergather.razorfish.com/about/comment-page-1/#comment-62 michael Tue, 28 Apr 2009 19:01:18 +0000 http://scattergather.razorfish.com/?page_id=2#comment-62 Kevin, The content strategy department at Razorfish sits within the User Experience group. Copywriters are in the Creative department and are divided into web development and advertising groups. Although this separation is usually observed, often content strategists will write site copy, particularly user assistance copy: instructional, help, and customer service. Kevin,
The content strategy department at Razorfish sits within the User Experience group. Copywriters are in the Creative department and are divided into web development and advertising groups.
Although this separation is usually observed, often content strategists will write site copy, particularly user assistance copy: instructional, help, and customer service.

]]> By: Kevin http://scattergather.razorfish.com/about/comment-page-1/#comment-46 Kevin Wed, 22 Apr 2009 19:49:25 +0000 http://scattergather.razorfish.com/?page_id=2#comment-46 This a great resource, Razorfish! Don't know if anyone there cares to answer my question here, or has time, but I just wondered where you guys, as an agency, divide copy and content. I've worked as both a content strategist, and a copywriter, and I've found that I was doing aspects of both of those things in each of those roles, depending on the project, client, and agency needs. Does Razorfish separate the two roles? Copy is ideation and finding the 'story', and content is all of the things listed above? Thanks again for indulging my curiosity! This a great resource, Razorfish! Don’t know if anyone there cares to answer my question here, or has time, but I just wondered where you guys, as an agency, divide copy and content. I’ve worked as both a content strategist, and a copywriter, and I’ve found that I was doing aspects of both of those things in each of those roles, depending on the project, client, and agency needs.

Does Razorfish separate the two roles? Copy is ideation and finding the ‘story’, and content is all of the things listed above?

Thanks again for indulging my curiosity!

]]> By: ex-fish http://scattergather.razorfish.com/about/comment-page-1/#comment-21 ex-fish Wed, 01 Apr 2009 16:29:08 +0000 http://scattergather.razorfish.com/?page_id=2#comment-21 So where and what is the content strategists role within the website development process? For example: A client says let's rebuild my homepage from scratch. Walk me through the process of who (IA, Content Strategist, Copywriter, Creative, HTML, QA etc) is doing what until the page is deployed to the production servers. So where and what is the content strategists role within the website development process?

For example: A client says let’s rebuild my homepage from scratch.

Walk me through the process of who (IA, Content Strategist, Copywriter, Creative, HTML, QA etc) is doing what until the page is deployed to the production servers.

]]>