UX Discovery & Design
We bring our content-driven, content-focused expertise to the table to collaborate with IAs, UX Leads, and Strategists to contribute ideas to the vision and design of a site. Design should not be just a “container” for content.
We work with client stakeholders, client marketing, Razorfish Strategy, IAs, User Research, and other to identify the key messaging and content that will support both the brand and the UX vision for the site.
Findability & Access Points
User’s want to get at content and providing it to them is part of the UX puzzle. We dive into issues
of nomenclature, labeling, taxonomy, and metadata that supports user access points, navigation, and organization of content. We look at metatdata and semantic technologies as tools for delivering content. We will advise on SEO best practices as it pertains to content.
At a low tech or non-tech level, we advise on how content delivery mechanisms, tools, technologies, and requirements affect the site experience and feed design. At a technical level we advise on metadata, semantic web technologies, platforms, channels, and syndication tools.
Content Creation & Maintenance
We advise the client on needs, gaps, best practices, and planning strategies for the maintenance of their content. Whether a project is managed in a waterfall or as an agile effort, there are usually some phases outlined for convenience and timelines. Within a project phase there are common, overarching questions about the site’s content and project that Content Strategist is equipped to address.