Here’s to the next 100

Matt Geraghty   March 30, 2011

When we started this blog two years ago, content strategy was a fledging discipline—at least in the way it was talked about. We were all pretty sure that we’d been doing content strategy for years, but the practice hadn’t evolved to the point where it was generally agreed upon among practitioners and other neighboring disciplines what it really entailed. As the many posts and discussions since the launch indicate (take a look at the stats below), content strategy  is certainly further down the road, but where it’s evolving is anyone’s guess.

S/G Stats

Your comments and contributions  continue to push it to places we couldn’t imagine when we launched. We’d like to take a short pause to thank you for all your interest and support in our first two years.  We look forward to having you contribute to the conversation. Here’s to year 3 and the next 100 posts.

-The Scatter/Gather Team

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What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

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