There’s No Semantic Web Without Content and Data

Rachel Lovinger   June 23, 2010
 

The breakdown:  In this post we hear from Rachel Lovinger reporting from the front lines of content strategy and the semantic web.  She enlightens us on how the semantic web fits into the larger content strategy discipline and brings new context for the conversation.

I’ve been thinking, speaking, and writing about the semantic web for several years. It seemed like there was a natural affinity with my work as a content strategist, but for some reason the two worlds remained separate. In the past year or so I’ve seen these areas of interest finally start to converge, but sometimes I hear content strategists express concern that with the onset of the semantic web everything will be automate and there won’t be any need to do the kind of work we do.

I think that couldn’t be further from the truth, so I put together this presentation explaining what the semantic web is, how people are using it, and what it means for people practicing content strategy. I’ve presented this three times – in Paris, in Dallas, and in Chicago. It’s a lot of information to absorb, but hopefully it helps put this set of emerging technologies in perspective for people who just want to design interesting and useful experiences with digital content.

This week, at the Semantic Technology Conference in San Francisco, I’ll be getting more specific with a presentation about the findings from the Nimble Report.

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4 Responses

  1. […] Lovinger of Razorfish recently posted a presentation, There’s No Semantic Web Without Content and Data, about Semantic Web and intelligent content strategy. Possibly related posts: (automatically […]

  2. […] Lovinger from Razorfish gives a good overview over how content strategy helps “machines get what we are talking about and searching […]

  3. Tim says:

    Thanks for sharing the preso, Rachel, I butchered your insights into a thought on how brands can create apps built on a semantic understanding of data.
    http://between0and1.org/2010/07/06/content-strategy-towards-semantic-web/

  4. Theres no semantic web without content and data.. Nifty :)

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Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


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Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

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