The breakdown: In this post we hear from Rachel Lovinger reporting from the front lines of content strategy and the semantic web. She enlightens us on how the semantic web fits into the larger content strategy discipline and brings new context for the conversation.
I’ve been thinking, speaking, and writing about the semantic web for several years. It seemed like there was a natural affinity with my work as a content strategist, but for some reason the two worlds remained separate. In the past year or so I’ve seen these areas of interest finally start to converge, but sometimes I hear content strategists express concern that with the onset of the semantic web everything will be automate and there won’t be any need to do the kind of work we do.
I think that couldn’t be further from the truth, so I put together this presentation explaining what the semantic web is, how people are using it, and what it means for people practicing content strategy. I’ve presented this three times – in Paris, in Dallas, and in Chicago. It’s a lot of information to absorb, but hopefully it helps put this set of emerging technologies in perspective for people who just want to design interesting and useful experiences with digital content.