A few things on my wish list:

More exposure with those who detain the budgets: CMOs, Corporate Communications, IT, Web Operations.

Perhaps some segmentation in the content strategy field itself. Doing a content strategy for a 32-page site for a small business is not the same as doing content strategy for an educational software piece, or for a B2B multi-language 700 page portal with thousands of supporting documents and software items. And they’re not the same as a content strategy for a major media property whose very lifeblood is content.

I’d like to see (and contribute to) some discussion over how agencies and enterprises work together to define and implement content strategies.

Finally, perhaps more clarification on what’s in and out of the scope of content strategy: what it is, but also, what it is not, and how we work with the various stakeholders (in enterprise: strategic and operational marketers, PR folks, integrated campaign managers, internal comms, communication managers, product managers, what have you….).

Perhaps a final, final comment: the creation of an international association of content strategists? Maybe a bit early, but could be useful, if only to contribute to the organization of conferences !