A recent Ted talk by Alan Siegel tackles cumbersome documentation like Tax forms, credit agreements, and healthcare legislation. Siegel makes the case that we deserve a more user-friendly simplified version to make legal paperwork more intelligible and even demonstrates with real-world examples he’s designed. Watch the recently released TED video above to see how he innovates by streamlining content.
Feb 8, Helsinki, Finland
Rachel Lovinger will be the keynote speaker at Finland’s first Content Strategy conference. Get more info at hiljainensignaali.fi (in Finish).
Feb 22-24, Palm Springs, CA
This year’s theme is “Strategies for Reaching Customers Anywhere, Anytime on Any Device.” Get more info and register at: intelligentcontentconference.com.
March 1 & 2, 2102, London, UK
Rachel Lovinger will be speaking in the Technical Content stream. Get more information at: contentstrategyapplied.eu.
May 14-16, 2012, Minneapolis, MN
Back for a second year! Go to confab2012.com for more information.
Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.
This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.
Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.
It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.
