Microposts

• The @NYTimes weighs on on The Internet of Things (where, IMHO, everything in the world is content!): http://nyti.ms/s4OJYz
• Eve Sussman’s Algorithmic Noir – a dynamic approach to film editing: http://bit.ly/vO48GL (via @studio360show)
• How The Mobile Web Changes The SEO Landscape (Forbes): http://j.mp/vzBCqO (link via @halvorson)

• Follow us on Twitter.

Razorfish Blogs

• Amnesia Blog
  Tech, creative, digital, news and marketing from down under.
• Feed
  Wayward thoughts on the evolution of digital brand experiences.
• Headlight Blog
  Digital automotive trends and insight.
• Razorfish + Emerging Experiences
  Innovation can’t be forced, it has to be fostered.
• Razorfish Search Shots
  Search expertise and insight for the search marketing community.
• Razorfish Strategy
  Insights and observations from the frontlines of digital strategy.
• Razorfish Technology
  Tech trends, challenges, topics and projects.
• Something to Think About
  Reflections and Observations From Razorfish Chairman, Clark Kokich.
• Superhype Blog
  Marketing observations ranging from rock music to religion.

Events

• Content Strategy Seminar 2012

  

  Feb 8, Helsinki, Finland

  Rachel Lovinger will be the keynote speaker at Finland’s first Content Strategy conference. Get more info at hiljainensignaali.fi (in Finish).

• Intelligent Content 2012

  

  Feb 22-24, Palm Springs, CA
  This year’s theme is “Strategies for Reaching Customers Anywhere, Anytime on Any Device.” Get more info and register at: intelligentcontentconference.com.

• Content Strategy Applied

  

  March 1 & 2, 2102, London, UK
  Rachel Lovinger will be speaking in the Technical Content stream. Get more information at: contentstrategyapplied.eu.

• Confab 2012

  

  May 14-16, 2012, Minneapolis, MN
  Back for a second year! Go to confab2012.com for more information.

Recommended Sites

• A List Apart
  
• Brain Traffic
  
• Meaningful Data
  
• Fimoculous
  
• Organizing Stuff
  
• Personal InfoCloud
  
• Notes on Content
  
• Publishing 2.0
  
• Not Otherwise Categorized
  
• Writing for Digital
  
• Boxes & Arrows
  
• Digital Dialogs
  
• Everything is Miscellaneous
  
• ReadWriteWeb
  
• Word Porn
  
• Words are Delicious
  

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.

This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

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