Comments on: The Content Strategy Forecast: 2010 & Beyond http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/ ideas + opinions from content strategists at Razorfish Thu, 19 Aug 2010 16:35:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Shelly Bowen http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-596 Shelly Bowen Wed, 10 Mar 2010 20:02:39 +0000 http://scattergather.razorfish.com/?p=785#comment-596 Content strategy predicted to see more elaboration, action, empowerment, alignment, and acceptance? Hooray! I love what Rachel says about streamlining the process of and optimizing the content for multiple devices. I agree whole-heartedly. In my experience, companies are delivering more sophisticated and innovative services and products each year. These companies are also aggregating more and more content. The need for strategy to keep all this diverse content effective is bigger than ever. So, Yes! I also agree with Kristina. The demand for content strategy is ready for a growth spurt worthy of stretch marks. Content strategy predicted to see more elaboration, action, empowerment, alignment, and acceptance? Hooray!

I love what Rachel says about streamlining the process of and optimizing the content for multiple devices. I agree whole-heartedly. In my experience, companies are delivering more sophisticated and innovative services and products each year. These companies are also aggregating more and more content. The need for strategy to keep all this diverse content effective is bigger than ever. So, Yes! I also agree with Kristina. The demand for content strategy is ready for a growth spurt worthy of stretch marks.

]]> By: Melua Watson http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-593 Melua Watson Tue, 09 Mar 2010 08:28:29 +0000 http://scattergather.razorfish.com/?p=785#comment-593 Thanks everyone! I nodded all the way down the page, but especially at Karen McGrane's post. My experience of working in content development in New Zealand for the past five years echoes her observation - content strategy has been in the too hard basket for too long. The onus is on web writers, IAs, and strategists to talk about content strategy so much it just becomes the standard. Thanks everyone! I nodded all the way down the page, but especially at Karen McGrane’s post. My experience of working in content development in New Zealand for the past five years echoes her observation – content strategy has been in the too hard basket for too long. The onus is on web writers, IAs, and strategists to talk about content strategy so much it just becomes the standard.

]]> By: Cosas que andan por mi reader. 7/03/10 « Soy un curioso http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-592 Cosas que andan por mi reader. 7/03/10 « Soy un curioso Sun, 07 Mar 2010 12:31:32 +0000 http://scattergather.razorfish.com/?p=785#comment-592 [...] The Content Strategy Forecast: 2010 & Beyond en el blog de Scattergather de Razorfish The Breakdown: For our first anniversary post, we invited practicing content strategists from [...] [...] The Content Strategy Forecast: 2010 & Beyond en el blog de Scattergather de Razorfish The Breakdown: For our first anniversary post, we invited practicing content strategists from [...]

]]> By: Erin Scime http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-591 Erin Scime Sat, 06 Mar 2010 14:56:14 +0000 http://scattergather.razorfish.com/?p=785#comment-591 This survey was a great idea. To add to what Kristina was saying about content strategy being in high demand this year - I totally agree. Almost out of nowhere, clients started including it in RFPs and in some cases, sharing some of the preliminary work they've done including inventories and audits. The next two years are going to be amazing indeed! Great insights! This survey was a great idea. To add to what Kristina was saying about content strategy being in high demand this year – I totally agree. Almost out of nowhere, clients started including it in RFPs and in some cases, sharing some of the preliminary work they’ve done including inventories and audits. The next two years are going to be amazing indeed! Great insights!

]]> By: Jeri Hastava http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-589 Jeri Hastava Fri, 05 Mar 2010 18:13:00 +0000 http://scattergather.razorfish.com/?p=785#comment-589 Thanks for the insight from an incredible lineup of practitioners. Your article is just the ticket for our fledgling SF Content Strategy Meetup group. Thanks for the insight from an incredible lineup of practitioners. Your article is just the ticket for our fledgling SF Content Strategy Meetup group.

]]> By: Jim http://scattergather.razorfish.com/785/2010/03/04/the-content-strategy-forecast-2010-beyond/comment-page-1/#comment-588 Jim Thu, 04 Mar 2010 22:18:01 +0000 http://scattergather.razorfish.com/?p=785#comment-588 Awesome Awesome

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