iphone_store
admin February 3, 2010
S/G Tweets SXSW
- Starting tomorrow (Friday), @scattergather will be tweeting from #SXSW interactive!
- Follow @FakeAPStylebook for some hilarious language usage tips.
- How Penguin Will Reinvent Books With iPad. http://j.mp/cPspM4
- Roger Ebert invites fans to volunteer a modest amount for his content (plus extras) on the Sun-Times http://j.mp/9uCzM9 (via @stribs)
- Follow us on Twitter
Razorfish Blogs
- Amnesia Blog
Tech, creative, digital, news and marketing from down under. - Feed
Wayward thoughts on the evolution of digital brand experiences. - Going Social Now
Shiv Singh reports on social media. - Headlight Blog
Digital automotive trends and insight. - Razorfish + Emerging Experiences
Innovation can’t be forced, it has to be fostered. - Razorfish Technology
Tech trends, challenges, topics & projects. - Something to Think About
Reflections and Observations From Razorfish Chairman, Clark Kokich. - Superhype Blog
Marketing observations ranging from rock music to religion.
Events
Content Strategy, Manhattan Style
April 13, London, UK
Rachel Lovinger leads a discussion on metadata at an evening event hosted by Content Strategy UK and London IA.Content Strategy Forum 2010
April 15-16, Paris, France
Rachel Lovinger co-leads a workshop on Content Analysis and gives a talk on Semantic Web. Complete Program & Registration.
SXSW Interactive
March 12 - 16, Austin, TX
- Kyle Outlaw leads a panel on The UX of Mobile, on Friday, March 12 at 2:00PM.
- Rachel Lovinger co-presents a talk called Understanding Content: The Stuff We Design For, as part of the Content Strategy Workshop, on Friday March 12 at 3:30PM.
What is this site, exactly?
Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.
This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.
What is content strategy?
Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.
Why "scatter/gather"?
It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.
