Content Amplifications

Rachel Lovinger   December 11, 2009

content-amplification

Kick back with some groovy content combinations.  (Image by the talented Derek Yaniger)

The holidays are almost here, so it seems like a good time for a little game. A couple years ago, I added a page to our internal wiki called “UXification.” We explained* it like this:

UXification is what happens when real-world words are combined with UX or tech words to describe a user experience-oriented twist on the original. As the Internet and Web 2.0 continue to saturate popular culture, more and more wordbinations (word combinations) and technopuns (technology puns) will show up for us to lovate (love and hate).

This was followed by a list of portmanteau words, along with definitions. Here are some examples* you may recognize:

  • brochureware= brochure + software – Web pages created by taking an organization’s printed materials and translating them directly to the Web.
  • crowdsourcing= crowd + outsourcing – Saving money on content production by sourcing it out to the audience (originated in Jeff Howe’s The Rise of Crowdsourcing, Wired Magazine).
  • disemvoweling= disemboweling + vowel – The practice of removing all the vowels in a comment or forum message, rending it very difficult to read. This is a tactic often employed by forum moderators to censor unwanted posts, rather than outright deleting them. (see Disemvoweling on Wikipedia)
  • navitorial= navigation + editorial – “Editorial content on a Web site that clarifies and supports the site’s navigational structure.” (as defined by Gareth Brownwyn in Jargon Watch, Wired.com)
  • typosquatting= typographical error + cybersquatting – a variation on cybersquatting. Someone registers domains that are very similar to common or trademarked URLs, so that when people make a common typo they will end up on a page with just a list of ads or some other revenue-generating nonsense. (See Typosquatting on Wikipedia)

And here’s one that we completely made up:

  • pubmiliate = publish + humiliate – to embarrass someone by publicly reporting comments that were not originally intended for a wide audience (For example, see Robert Stribley’s recent post about the use of Twitter lists on Huffington Post)

So now it’s your turn. Share your favorite UXified word in the comments. And don’t forget to include a definition of the word!

*Special thanks to John Pettengill and Joy Andrews, coworkers who contributed to the UXification page on the Razorfish wiki.

Tags:

4 Responses

  1. Richard Warzecha says:

    SEObvious = SEO + obvious – Blatant manipulation of web page content solely to meet Search Engine Optimization goals.

  2. Stumbled across a great one today:
    abuser generated content = abuse + user generated content. Found in this blog post about the Yaris ad debacle: http://philiponeill.com/2009/12/13/toyota-yaris-lets-call-it-abuser-generated-content/

  3. Twicularity – the absence of understanding responses to tweets older than 15min.

  4. Gabriel Smy says:

    Magicontent = the meaningful words that magically appear on a client’s web site at the last minute where the lorem ipsum used to be. No one has to plan them or write them! They just appear! (Hint: magicontent only exists in the mind of the client).

Leave a Reply

Razorfish Blogs

Events

  • SXSW Interactive

    March 7 – 11, Austin, TX
    Several of our contributors will be speaking this year. If you’re going, say hi to Rachel, Robert, & Hawk.

  • Confab Minneapolis

    May 7-9, Minneapolis, MN
    The original Confab Event. Rachel will be there doing her Content Modelling workshop with Cleve Gibbon. Get details and we’ll see you there!

  • Intelligent Content Conference Life Sciences & Healthcare

    May 8-9, San Francisco, CA
    Call for Presenters, now open:

    intelligentcontentconference.com

  • Confab for Nonprofits

    Jun 16, Chicago, IL
    Another new Confab Event! Early Bird pricing until March 7:  http://confabevents.com/events/for-nonprofits

  • Content Strategy Forum

    July 1-3, Frankfurt, Germany
    International Content Strategy workshops & conference: csforum2014.com Call for speakers now open!

Search scatter/gather

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

Privacy Policy | Entries (RSS) |     © Razorfish™ LLC All rights reserved. Company Logo.