“Hold the future in your hand with Sony.” (Image via Pink Ponk)
The Breakdown: What will television look like in 2019? Recently Razorfish has been doing some significant research and thought leadership on a fundamental shift that will take place with television in the years to come. This future has major implications for technology, content development, distribution, audience measurement models, advertising and personalization. To get a glimpse into the future, watch Andrew Pimentel deliver his seminar at Cannes Lions 2009 and explore 3 reports by David Friedman which predict where TV will be in 10 years — or perhaps sooner. Let us know your thoughts below.