The Elements of Editorial Strategy
Matt Geraghty October 13, 2009The Breakdown: I was privileged to participate on a panel at a recent ‘Content Strategists of NYC’ meeting tackling the subject of the relationship between content strategy and publishing. Leading the discussion was Jeff MacIntyre, principal of Predicate, and joining the panel was Ian Alexander, VP of Eat Media and Craig Bromberg, Editor in chief of AOL Real Estate .
How does a content strategist work with a publisher? What is the unique skill set we bring to the table? Are editors really being replaced by content strategists? What are all the necessary tools of editorial strategy? What problems are content strategists going to solve for publishers? For answers and insight to these questions, look no further. Explore the video panel discussion above, courtesy of the UX Workshop. Most importantly, let us know what you think. Comments welcome below.
