Young and old alike engage in the UGC. (image via Orion Nebula)
Blogs, Twitter, YouTube, Flickr, discussion boards – these are just a few of the sources companies have these days for the cultivation and harvesting of user-generated content – or UGC, if you prefer fewer syllables. Still, many organizations hesitate to delve into this rich world of often freely-provided content. Why? Well, it’s often due to some crippling fears they have about the quality of such content. And where to begin in moderating it.
In their new white paper “Cultivating Effective User-Generated Content,” Razorfish’s Bob Maynard and Robert Stribley discuss how imperative it is for companies to address this content and to overcome the fears that prevent action on this front.