Comments on: Video Killed the RoboHelp Star http://scattergather.razorfish.com/591/2009/05/01/video-killed-the-robohelp-star/ ideas + opinions from content strategists at Razorfish Mon, 23 Jan 2012 14:42:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By:   Weekly links roundup by Communications from DMN http://scattergather.razorfish.com/591/2009/05/01/video-killed-the-robohelp-star/comment-page-1/#comment-239   Weekly links roundup by Communications from DMN Sat, 06 Jun 2009 10:02:30 +0000 http://scattergather.razorfish.com/?p=591#comment-239 [...] video replace online help? Maybe [...] [...] video replace online help? Maybe [...]

]]> By: Casey Frick http://scattergather.razorfish.com/591/2009/05/01/video-killed-the-robohelp-star/comment-page-1/#comment-213 Casey Frick Wed, 27 May 2009 14:59:32 +0000 http://scattergather.razorfish.com/?p=591#comment-213 Hi Bob, Whenever there's a more humanistic way showing a human how to do something there tends to be a higher success rate. This also creates a perceived transparency to a company speeding the customer relationship. Hi Bob,
Whenever there’s a more humanistic way showing a human how to do something there tends to be a higher success rate. This also creates a perceived transparency to a company speeding the customer relationship.

]]> By: bob maynard http://scattergather.razorfish.com/591/2009/05/01/video-killed-the-robohelp-star/comment-page-1/#comment-175 bob maynard Tue, 19 May 2009 21:48:20 +0000 http://scattergather.razorfish.com/?p=591#comment-175 Thanks, Nick, for "celebrating diversity" with me, or as you say, "supporting choice." Right on. It's actually easier than it seems. Too often we overlook the freebie tools at our fingertips. I'll bet that in the coming months/years we'll see UX design head in a much more practical direction, incorporating simple web tools like Jing. Thanks, Nick, for “celebrating diversity” with me, or as you say, “supporting choice.” Right on. It’s actually easier than it seems. Too often we overlook the freebie tools at our fingertips. I’ll bet that in the coming months/years we’ll see UX design head in a much more practical direction, incorporating simple web tools like Jing.

]]> By: nick heasman http://scattergather.razorfish.com/591/2009/05/01/video-killed-the-robohelp-star/comment-page-1/#comment-152 nick heasman Thu, 14 May 2009 14:49:28 +0000 http://scattergather.razorfish.com/?p=591#comment-152 two things: first, you remind me that Nick Yee makes a similar point about mmorpgs (http://www.nickyee.com/daedalus/gateway_complexplay.html). the range of interaction possibilities (voice/chat teamwork, avatar personalization, skill/wealth accumulation, guild identity experimentation, etc) is what gives the genre considerable success. Pollan's point is huuuge. Diversity is key. For us UX, one might say, supporting choice is key. second, you used everyday tools to create an experience that keeps pace with the consumer experience, requiring less of people to get used to what you presented. massive win. two things:
first, you remind me that Nick Yee makes a similar point about mmorpgs (http://www.nickyee.com/daedalus/gateway_complexplay.html). the range of interaction possibilities (voice/chat teamwork, avatar personalization, skill/wealth accumulation, guild identity experimentation, etc) is what gives the genre considerable success. Pollan’s point is huuuge. Diversity is key. For us UX, one might say, supporting choice is key.

second, you used everyday tools to create an experience that keeps pace with the consumer experience, requiring less of people to get used to what you presented. massive win.

]]>