I think that what you’re describing is one aspect of Content Strategy, but not all of it. There’s also a lot of work that goes on behind the scenes – content organization, structure, metadata, migration, planning, tools, processes, workflow, governance, etc., etc. Editors have been doing some of these things for a long time, while other of these responsibilities have fallen to Information Architects, Project Managers, Technologists, Designers, Business Analysts, and people with many other titles.

I would argue that all of these people, regardless of title, are practicing Content Strategy. At Razorfish we happen to have a specialized role for these responsibilities. In the interest of refining that practice, it’s useful for all of us to take part in conversations with a larger community of people (again, whatever their titles may be), who are also practicing CS. Welcome to the conversation!