SXSW 2014 Panel Picker: Voting Early and, Well, Once

Elizabeth S. Bennett   August 28, 2013

 (Game not over until you win. Photo by spookyAMD)

It’s late summer and time again to vote for SXSW 2014 speakers!  We’d like to offer some suggestions culled from the more than 500 presentation, workshop and panel ideas submitted by our interactive brethren and sistren. Sign in and vote with the ever-popular Panel Picker.

First, please check out (and vote for!) Razorfish’s content, design and tech-oriented panels:

  • Content Modelling: Designing Structured Content – A workshop co-led by Rachel Lovinger. Learn how to create content models that communicate a shared understanding of the content requirements, align the design vision with editorial needs, convey them in a tech-ready form, and bring your strategy for structured content to life.
  • Mismatched: What’s Wrong With Recognizing Patterns  – Frequent Scatter/Gather contributor Robert Stribley, fresh off his first SXSW appearance this year, will talk about how, faced with a daily onslaught of data, we make decisions every moment based on the patterns we recognize. But what can go wrong with the way we identify these patterns?
  • Technology’s Public Relations Crisis – Presentation Layer Engineer Elizabeth Fuller will put a humorous spin on our society’s misconceptions about scientific & technological progress and offer some solutions along the way.
  • Passions and Platforms: Digital Love & Basketball  –  Media Technology Specialist Tricia Andrew will talk about her journey through fandom, as a die-hard Oklahoma City Thunder fan (despite growing up with the Knicks and living within a stone’s throw of the new Barclay Center). Tricia will describe how she went from simple consumer to Thunder brand evangelist, and offer tips for transforming your own customers. [Editor’s note: We’ve seen Tricia give a version of this talk in the office and it is amazing!]

And here are some other content focused submissions that we hope make the cut:

Content Strategies for Augmented Reality  – Speakers: John Tinnell, University of Colorado, Denver, and Sean Morey, Clemson University

Great Artists Steal: Plan Content With UX Tools – Speaker:  Laura Creekmore, Creek Content

Using Narrative Taxonomy in UX Design – Speakers: Alex O’Neal, TEKsystems

The Data of Happiness: The ROI of Good Content – Speakers: Clay Delk, Volusion, Misty Weaver Content Insight

Assertive Strategy: Content Amid Constraints – Margot Bloomstein, Appropriate, Inc.

Baby Got Backend – Jeff Eaton, Lullabot

Go Home Marketing, You Are Drunk – Kristina Halvorson, Brain Traffic

Content Everywhere: Preparing for Mobile & Beyond – Sara Wachter-Boettcher, Independent

Did we miss your SXSW content submission or another one you want to promote? Let us know by posting a comment.


One Response

  1. Steve Floyd says:

    You guys missed one of the most popular Content Strategy submissions of SXSW 2014 –

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Razorfish Blogs


  • SXSW Interactive

    March 7 – 11, Austin, TX
    Several of our contributors will be speaking this year. If you’re going, say hi to Rachel, Robert, & Hawk.

  • Confab Minneapolis

    May 7-9, Minneapolis, MN
    The original Confab Event. Rachel will be there doing her Content Modelling workshop with Cleve Gibbon. Get details and we’ll see you there!

  • Intelligent Content Conference Life Sciences & Healthcare

    May 8-9, San Francisco, CA
    Call for Presenters, now open:

  • Confab for Nonprofits

    Jun 16, Chicago, IL
    Another new Confab Event! Early Bird pricing until March 7:

  • Content Strategy Forum

    July 1-3, Frankfurt, Germany
    International Content Strategy workshops & conference: Call for speakers now open!

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What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.

This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

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