Content Strategy: Why Now?
Rachel Lovinger February 19, 2012The Breakdown: I recently went to Helsinki to give a keynote speech at the first ever Finnish content strategy event, Sisältöstrategiaseminaari 2012 (in English: “Content Strategy Seminar 2012″). The event was a co-production of Vapa Media and the University of Helsinki. For my talk, I thought it would be good to share some history about how the Content Strategy discipline broke onto the digital scene, how practicioners get into this field, why it’s so important right now, and some interesting trends to watch.
The organizers of the seminar have also published a trend report, Hiljainen signaali, which is currently available only in Finnish but should be available in English soon.
