Our New Year’s Resolutions for 2012

Rachel Lovinger   December 16, 2011

Did someone say “party”? (image via Lulu Witch)

The Breakdown: As we wind down 2011, before we head off on vacation, we asked our Content Strategists to tell us their resolutions for 2012.

Michael Barnwell, New York

In a world where content is becoming more and more untethered, I vow to remain open to situations where limiting access to content might be the better experience.

 Liz Bennett, New York

I promise to coordinate more closely with developers when they’re building out functionality in the CMS.  Due to lack of time and not always having a full grasp of how the developers would implement the specs, there were a few occasions this year when we ended up with new functionality that was much more complicated than expected. Better coordination will require establishing some criteria for IT to use when making CMS updates. One criterion might be, if it looks like it will take 29 steps to upload a file or create a content promotion, please let us know and we’ll revisit the design.

 Tosca Fasso, San Francisco

To learn InDesign, so I can make sexier deliverables.

 Rachel Lovinger, New York

To think about content strategy more globally. In my project work and speaking opportunities this is coming up more and more frequently. I want to take a closer look at what a truly global content strategy looks like, and at what’s happening in the CS practice in the world beyond the U.S.

 Erin Abler, Philadelphia

To advocate for a cross-disciplinary understanding of content strategy here in the Philly office.  I think that opening up the floor to talk about CS capabilities – especially with those who aren’t designers or developers – can help us pitch, plan, and build more integrated projects as an agency.

 Jake Keyes, New York

My resolution is never again to do large-scale content production without a CMS!

 Robert Stribley, New York

I pledge not only to continue preaching the virtues of quality content, but to shamelessly create more quality content of my own. I may also exorcise a content demon or two along the way.

Matt Geraghty, New York

I strive to find new ways that Scatter/Gather can be the best platform for the most important conversations happening in Content Strategy today.

What are your Content Strategy Resolutions for the upcoming year?

Tags:

One Response

  1. Sandra says:

    To evangelize the individual contributions each of us can make toward executing on our content strategy. Step 1 – educate on the strategy. Step 2 – Evaluate/adjust/interative change to ensure the strategy makes it through execution.
    And to eat more cheesecake. Just sayin…

Leave a Reply

Razorfish Blogs

Events

  • SXSW Interactive

    March 7 – 11, Austin, TX
    Several of our contributors will be speaking this year. If you’re going, say hi to Rachel, Robert, & Hawk.

  • Confab Minneapolis

    May 7-9, Minneapolis, MN
    The original Confab Event. Rachel will be there doing her Content Modelling workshop with Cleve Gibbon. Get details and we’ll see you there!

  • Intelligent Content Conference Life Sciences & Healthcare

    May 8-9, San Francisco, CA
    Call for Presenters, now open:

    intelligentcontentconference.com

  • Confab for Nonprofits

    Jun 16, Chicago, IL
    Another new Confab Event! Early Bird pricing until March 7:  http://confabevents.com/events/for-nonprofits

  • Content Strategy Forum

    July 1-3, Frankfurt, Germany
    International Content Strategy workshops & conference: csforum2014.com Call for speakers now open!

Search scatter/gather

What is this site, exactly?

Scatter/Gather is a blog about the intersection of content strategy, pop culture and human behavior. Contributors are all practicing Content Strategists at the offices of Razorfish, an international digital design agency.


This blog reflects the views of the individual contributors and not necessarily the views of Razorfish.

What is content strategy?

Oooh, the elevator pitch. Here we go: There is content on the web. You love it. Or you do not love it. Either way, it is out there, and it is growing. Content strategy encompasses the discovery, ideation, implementation and maintenance of all types of digital content—links, tags, metadata, video, whatever. Ultimately, we work closely with information architects and creative types to craft delicious, usable web experiences for our clients.

Why "scatter/gather"?

It’s an iterative data clustering operation that’s designed to enable rich browsing capabilities. “Data clustering” seems rather awesome and relevant to our quest, plus we thought the phrase just sounded really cool.

Privacy Policy | Entries (RSS) |     © Razorfish™ LLC All rights reserved. Company Logo.